2025 Uniting Leaders Conference

Opening Keynote - Mark Schulman

Ever since Mark watched Ringo Starr drum with the Beatles on the Ed Sullivan Show at just two years old, he knew he was destined for a life behind the drum kit. Mark says it was as if the drums chose him, igniting a nearly supernatural pull toward rhythm that he could never shake. By age five, he was already playing on his first drum set, and by twelve, he landed his first professional gig. With a relentless drive, Mark left college to pursue music full-time, eventually scoring his first world tour with R&B legend Brenda Russell at the age of 26.

In 1992, Mark held his first "drum clinic" and discovered he had inherited his parents' gift for teaching, coupled with a knack for connecting deeply with audiences. After leading nearly 1,000 drum clinics around the world, he evolved this unique mix of performance, storytelling, and teaching into powerful presentations tailored for corporate and collegiate audiences.

With training from top speech coaches, directors, and acting coaches, Mark honed his presentation skills to become a dynamic corporate keynote speaker. Juggling his speaking career with his touring schedule, he soon found himself inspiring corporate audiences on his days off from world tours.

Over his 32-year touring career, Mark performed with some of the biggest names in rock and pop, entertaining over a billion people worldwide. He began to realize that the lessons and insights from his experiences on stage held the power to inspire others to reach new heights in purpose and achievement. After the pandemic, Mark recognized that his “rock show disguised as a keynote” gave him a deeper sense of fulfillment than touring. Embracing this newfound purpose, he stepped off the touring stage to focus exclusively on corporate speaking, where he still brings his drum set on stage as part of his one-of-a-kind experience for clients.

Keynote - Coach Jim Johnson

Coach Johnson was named Coach of the Year in 2006 by several Rochester-area organizations, and was also presented with a National Sportsmanship Award. These honors brought to light an impressive body of work over the past two decades. His career record is now 428-221, with divisional titles in 1996, 2002, 2003, 2006, 2007, 2008, 2009, 2013, 2014, 2015 and 2016. He was also named All-Greater Rochester Coach of the Year in 2014 and 2015. In 2016 Coach Johnson was named Monroe County Coach of the Year as well as receiving the Class A Section V Coach of the Year honors. Because he led his 2016 team to a 21-2 record, the team rose to Number 1 in New York State in Class A and he led the Trojans to a Number 1 Seed for the third consecutive season in the Class A Section V Tournament where they made the Championship game for the fourth consecutive season. He has had winning seasons in 22 of the last 23 years, finishing .500 the other year. In the last three seasons, Coach has led the Trojans to a 66-5 record which included the team reaching the Class A State Championship Game in 2015.

Magic was once again in the air in the 2009 season as Coach Johnson’s Greece Athena team rallied from 20 points down with a little more than a quarter to play to win its state-qualifier game. Perhaps not so coincidentally, J-Mac was on the bench for that monumental victory as well: he returned to the Trojans as a volunteer JV assistant coach, starting in 2008-2009. In 2012 Jason moved from JV to Varsity coaching and helped the Trojans win three consecutive Section V Championships in 2013, 2014 and 2015. He and Coach Johnson were also featured in a lengthy CBS Sports feature that aired during the 2009 Final Four.

Coach Johnson, who is a graduate of both SUNY-Cortland and SUNY-Brockport, lives in Greece with his wife of 33 years, Pat, and their son Tyler, 25. Coach retired from his position as a physical education teacher at Athena in 2014 after 33 years and in 2015 Coach completed his 20th and final season coaching basketball and is looking forward to speaking full time to be able to educate and inspire more people.

Coach Johnson has rolled his accomplishments and experiences into two speaking presentations, “Dreams Really Do Come True” and “Leadership Lessons from Half-Court”. Now that he has retired from full time teaching, he will continue delivering these messages to various businesses, associations and educational organizations around the country. Based on his years of experience, his speaking topics focus on concepts like teamwork, goal setting leading by example. For instance, he likes to point out that J-Mac’s big night was made possible by unselfish teammates who kept passing him the ball even though they hadn’t been instructed to do so. He also notes how the game video captures Athena bench players going as wild as the crowd with every J-Mac basket.

Tentative Schedule

WEDNESDAY, MAY 28, 2025

7:00 a.m. - Golf Tournament

9:00 a.m. - Registration Opens

9:00 a.m. - Western Kansas Leadership Academy Meeting

9:30 a.m. - Cornhole Tournament

11:00 a.m. - Brewery Lunch

1:00 p.m. - Pre-Conference Sessions

2:45 p.m. - Opening General Session with Keynote Mark Schulman

4:00 p.m. - Vendor Showcase

THURSDAY, MAY 29, 2025

7:00 a.m. - Registration Opens

7:00 a.m. - Breakfast

8:00 a.m. - Breakout Sessions

9:15 a.m. - Breakout Sessions

10:30 a.m. - Breakout Sessions

11:15 a.m. - Lunch

12:45 p.m. - Breakout Sessions

2:00 p.m. - General Session with Keynote Coach Jim Johnson

3:30 p.m. - President's Reception

9:00 p.m. - Dueling Pianos

FRIDAY, MAY 30, 2025

7:30 a.m. - Breakfast

8:30 a.m. - General Session

9:30 a.m. - Dr. Randy Watson

Thank you to our 2025 Conference Sponsors!

Amplify

ATS

Circadia

Entegrity

Eskie + Associates

HTK Architects

IMA

Jostens

KCAV

KI

Kona Ice

Midwest Bus Sales

Multi Studio

Nabholz

Newkirk Novak

OFG Financial

Performance Services

Piper Sandler

Proximity Learning

Savvas

Strawbridge Studios

Travelin' Tom's Coffee Truck

Virco